Fashion · Beauty · Wellness · Global D2C

The Creator Performance
Predictive RoAS Company

Know your RoAS before you spend.

Galvor learns from every campaign you run — predictions sharpen every month, execution runs end-to-end.

Book a demo →
Trusted by leading D2C brands
XTEND C4 Original Pure Nutrition PW halo care Blue Nectar MaisonX GMR AngelOne Palladium XTEND C4 Original Pure Nutrition PW halo care Blue Nectar MaisonX GMR AngelOne Palladium
Live creator campaigns
The problem

Creator marketing is producing views, not revenue.

The same formats are running across every brand. Audiences are conditioned. Algorithms are exhausted. RoAS is inconsistent — and no one can explain why.

01 — Creative Fatigue
The same 3 formats run across every brand
+
● REC
GRWM 💄
Seen 14K× today
Outfit Transition ✨
Seen 9K× today
Try-on Haul 🛍️
Seen 11K× today
⚠ Creative fatigue All 3 formats fully saturated across Meta
Outfit transition with a beat drop. Try-on haul with trending audio. GRWM with a discount code at the end. Meta audiences have seen all three thousands of times. The thumb doesn't stop anymore. And creative fatigue hits in as little as 10–14 days — most brands don't have enough volume to survive the cycle.
10–14 day creative shelf life in active accounts
02 — The Measurement Trap
Hook rate is up. Revenue is flat.
+
Meta Ads Manager — Campaign Report
Hook Rate
35%
▲ Above benchmark
RoAS
0.5×
▼ Below break-even
Views
2.3M
Paid reach
Audience Retention — 30s Reel
100% 50% 8s — 68% lost 0s 15s 22s 30s
The creative stops the thumb. Views look strong. But watch time falls off a cliff at 5–8 seconds — and that's where purchase intent lives. Brands celebrate view counts while hold rate bleeds out mid-reel. The CTA arrives at 25–30 seconds. By then 60–70% of cold audience viewers have already scrolled.
60–70% of cold audiences gone by second 15
03 — Creator Selection
Aesthetic fit is not audience fit
+
✕ WRONG FIT
@gymkings.in
340K followers
Audience
Gender68% Male
Age18–22
CityTier-3
Feed looks on-brand. Audience doesn't.
✓ RIGHT FIT
@priya.style
62K followers
Audience
Gender78% Female
Age25–34
CityMetro
Smaller reach. Exact buyer profile.
A creator's feed looks on-brand. The color palette matches. The styling feels right. But their audience may be 60% male, tier-3 cities, aged 18–22 — completely misaligned with your core buyer. No one filters by audience demographics, talking head performance, or product category depth. Aesthetic selection is costing RoAS.
Briefs are mood boards, not performance directions
04 — Zero Prediction
You find out what worked after you spent
+
Campaign RoAS — Weekly
Budget spent: ₹4.8L Final RoAS: 0.6×
2× 1.5× 1× 0× Break-even 📋 Report arrives Budget: ₹0 left W1 W2 W3 W4 W5 W6
Your best creative insight — which hook, which format, which creator archetype — arrives in the post-campaign report. By then the budget is gone. No one tells you what will win before you commit. No confidence intervals. No pre-spend RoAS forecast. Just variance you can't control and reports that arrive too late.
RoAS is reported, never predicted
What Galvor is

The creator marketing system for performance-driven brands.

Agencies execute without intelligence. Platforms give intelligence without execution. Galvor is the OS — both layers, unified, trained exclusively on your brand's data.

🔭
Intelligence layer Competitive AI
2,000+ competitor ads tracked and tagged continuously. Gap analysis, category benchmarks, and Brand DNA synthesis — updated every week across your competitive landscape.
🧠
Prediction layer AI model
Pre-spend RoAS forecasting with confidence intervals. Creative scoring and creator ranking — trained exclusively on your campaign history, not network averages from other brands.
⚙️
Execution layer Managed service
Creator discovery, brief writing, negotiation, contracting, posting, tracking, and reporting — all operated by Galvor. Your team reviews and approves. We run everything else.
🔄
Compounding layer Flywheel
Every campaign sharpens the model. Confidence intervals tighten. Predictions improve. A brand 12 months in has a data advantage no competitor can quickly replicate.
How Galvor compares
What you need Agency SaaS tool Galvor
Pre-spend RoAS forecast ✗ ✗ ✓
Model on your data ✗ Network avg ✓
Learning that compounds Resets ~ ✓ Every campaign
Managed execution ✓ Self-serve ✓ AI-powered
Competitive intelligence ✗ Generic ✓ 2,000+ ads
The platform

Everything you need. One intelligence layer.

Every Galvor engagement includes live access to your brand's intelligence dashboard — six modules, all powered by your data alone.

⬡
Creative Clusters
Your creatives grouped by performance. See which clusters drive RoAS vs. where budget is stranded. Your brand vs. competition tab view.
◈
Creator Brand Fit & RoAS Prediction
Every creator scored on audience match, Brand DNA alignment, and predicted RoAS — before activation.
◎
Creative RoAS Prediction
Hook × format × creator tier matrix ranked by predicted RoAS with confidence intervals from your campaign history.
⊞
Creative Attribute Linkage
Which specific attributes — hook style, setting, tone, visual format — are driving your RoAS. Evidence, not mood boards.
⊕
Creative Recommendations
Model-generated brief for the next campaign — grounded in what works, what's untested, and what competitors haven't activated.
◉
Brand DNA
The creative fingerprint of your best-performing content — synthesised from all tagged creatives. The intelligence behind every brief.
Creative Clusters Live
Performance clusters · 4 identified
WIN
Luxury Value Product Demo
21 creatives · 7.7% of spend
ROAS: 2.28×
WIN
Bold Claim × Product Demo
35 creatives · 11.8% of spend
ROAS: 2.49×
MID
Premium Masculine Assertive
8 creatives · 3.5% of spend
ROAS: 2.37×
MID
High-Confidence Static Styling
16 creatives · 5.8% of spend
ROAS: 2.04×
⚠ 50.4% of spend locked in mid clusters
Reallocate to top clusters → +48% RoAS lift
Creator Brand Fit & RoAS
Creator shortlist
NK
@skincare.nk · Nano
Tutorial · F 25–32 · Skincare
Brand Fit
94%
Pred. RoAS
2.3×
PV
@priya.velvet · Micro
Styling · F 22–28 · Fashion
88% / 2.1×
Most matching content — @skincare.nk
Posts 24
Brand ads 6
Competitor ads 6
Sort by: Brand fit ↓ ROAS score
BF 76 ROAS 61
Skincare routine with serum...
BF 74 ROAS 74
Ingredient breakdown — niacinamide
BF 74 ROAS 68
Before/after skin transformation
Creative RoAS Prediction
Hook × Format — based on your campaign history
Product demo Tutorial Talking head
Pattern Interrupt
3.1×
9 Reels
2.2×
7 Reels
1.9×
6 Reels
Bold Claim
2.8×
11 Reels
2.4×
8 Reels
2.1×
7 Reels
Offer First
1.8×
6 Reels
1.6×
7 Reels
1.4×
6 Reels
Your brand data only — no network averages
Creative Attribute Linkage
Attribute → RoAS impact (your brand)
Pattern Interrupt hook+1.02×
Bold Claim hook+0.81×
Product demo format+0.62×
Offer First hook−0.38×
Generic lifestyle B-roll−0.52×
Creative Recommendations 4 refinements
Creator brief · Draft v2
Intro sequence · 4 refinements flagged
In review
1
PACE
Slightly faster talking pace overall — just a touch more fluid and conversational.
2
VISUAL
First face-to-camera shot — shirt neat and freshly ironed for a clean opening frame.
3
SCRIPT
Replace "So I ordered this shirt" → "So I ordered this 100% Egyptian Cotton Shirt"
4
SHOT
At "absolutely insane" — cut to wearing the shirt so the reveal lands with the reaction.
Score New Creative
Creative_D1.1.mp4
Upload & Score
Detected Tags
format: ugc hook: bold_claim offer: evergreen audience: premium formalwear product: formal shirt
Estimated Performance Range (8 similar owned ads)
ROAS Range
0.00 – 3.43
avg 1.29
Hook Rate Range
5.2% – 31.2%
avg 20.7%
Most Similar Creatives
VIDEO
ugcbold_claim
ROAS: 1.91
VIDEO
product_demobold_claim
ROAS: 2.14
VIDEO
product_demobold_claim
ROAS: 0.94
VIDEO
lifestylepattern_interrupt
ROAS: 1.63
VIDEO
lifestylepattern_interrupt
ROAS: 3.43
Brand DNA v1 · Active
MISSION
"To elevate the everyday by bringing refinement and confidence into essential wardrobe pieces through luxury materials and direct-to-consumer transparency."
AUDIENCE
Discerning consumers seeking quiet luxury staples that prioritise material integrity over fast-fashion branding.
PALETTE
#000 #F9F5F1 #F09467
TYPOGRAPHY
The quiet luxury of restraint.
Made to last. Small-batch.
TONE
sophisticated minimalist refined direct
USE THESE
✓ everyday luxury
✓ Not all linen is the same.
✓ Built on clarity
✓ Breathable linen
✓ evergreen
KEY THEMES
Quiet Luxury Radical Transparency Effortless Elegance Sustainable Quality
Results

Proof across three verticals.

The model works across fashion, beauty, and wellness — because it trains on your data, not an industry average.

Fashion — Menswear
Premium linen & cotton D2C brand
330 creatives analysed · $50K total spend mapped
Bold claim × product demo: 4.84× RoAS instead of 2.49× — highest format, only 7% of spend allocated there
50.4% of budget locked in mid-tier cluster at 1.68× — 36% below the top cluster
Luxury Value cluster at 5.12× — identified and scaled in month 2
+25%
higher hold rates vs. prior format mix
+67%
RoAS improvement
$3,800
budget reallocated in month 1
80%
prediction confidence at month 6
"The feedback loop is what separates Galvor. Every campaign sharpens the creator persona model — by month 3, it was predicting which archetype would land before we even wrote the brief. The match quality in subsequent campaigns is a different game entirely."
— Founder
Beauty — Skincare
Clean skincare & serum D2C brand
Tutorial-format nano creator strategy
Tutorial nano creators (F 25–34) outperformed lifestyle creators 2.8× on RoAS
Ingredient-explanation hook: 3.1× vs generic hooks at 1.1×
30% of spend reallocated from broad-awareness to tutorial-micro cluster
+112%
RoAS improvement
3×
higher hook rate, tutorial format
30%
reduction in wasted creator spend
11.8%
avg hook rate (from 4.2%)
"UGC is a money-maker for agencies — not necessarily for brands. We were quoted ₹1.5L for 9 videos with one small creator. The smarter model: a few quality creators for production, dozens more on barter, then put real budget behind the content that performs. Galvor's discovery made that possible — I typed exactly what I needed and got a shortlist that actually matched."
— CMO, Clean Skincare Brand
Wellness — Supplements
Ayurvedic supplements D2C brand
Community-trust creator model
Long-form testimonial (90+ sec) by science-credible creators: 2.6× uplift on conversion
Community-trust archetype: 2.1× vs lifestyle-aspirational at 0.9×
Science-backed hook — zero competitor spend. Uncontested whitespace activated.
+135%
hold rate improvement
+91%
RoAS improvement
$4,800
reallocated to winning cluster
2.6×
uplift vs aspirational content
"We were spending on the wrong creator archetype entirely. The model identified it immediately — reallocation paid back in campaign one."
— Founder
The flywheel

Predictions sharpen every month.

Every campaign is a training event. This is a compounding data asset — not a monthly retainer you walk away from empty-handed.

🔒
What happens if you pause?
The model you've built stays yours. Your data, creative intelligence, and Brand DNA are all retained. The managed service can pause — your data asset doesn't disappear.
🔄
Galvor
Model
Month 1
Data instrumented. First patterns visible.
Creative history tagged, Brand DNA synthesised, competitor landscape mapped.
Baseline
Month 3
Hook-format matrix live. Creator scoring active.
Creators scored against your model — not generic benchmarks.
First insights
Month 6
80% confidence. RoAS within 0.3× of forecast.
Most brands see their biggest RoAS improvements starting here.
Inflection point
Month 12+
Compounding advantage. Gap from competitors widens.
12 months of training no competitor can quickly replicate.
Sustainable moat
Month 1
Your data is instrumented. First patterns visible.
Creative history tagged, Brand DNA synthesised, competitor landscape mapped.
Baseline established
Month 3
Hook-format matrix live. Creator scoring active.
Enough data to rank creative combinations with confidence.
First cluster insights
Month 6
80% confidence. RoAS within 0.3× of forecast.
Pre-spend forecasts reach 80% confidence. Inflection point.
Inflection point
Month 12+
Compounding advantage. Gap from competitors widens.
12 months of model training no competitor can quickly replicate.
Sustainable moat
Who it's for

Built for D2C brands with RoAS accountability.

Galvor works best with real creator spend to model and real RoAS accountability to improve.

Categories we serve

Women's fashion & apparel Menswear & premium basics Skincare & serums Makeup & beauty Haircare Health & supplements Ayurvedic & wellness Personal care Activewear Accessories & footwear Women's fashion & apparel Menswear & premium basics Skincare & serums Makeup & beauty Haircare Health & supplements Ayurvedic & wellness Personal care Activewear Accessories & footwear

See what your data predicts.

In 30 minutes, we'll run your campaign history through Galvor and show you three things:

1
Your RoAS forecast — what your next campaign is likely to deliver, before you spend.
2
Your top creative cluster — and how much budget is currently missing it.
3
Your biggest competitive gap — where category leaders are spending that you're not.
30 minutes. Your data. No deck.