Resources
Research, benchmarks and ad galleries
Everything we publish on how consumer brands advertise: reads of individual brands, numbers across many ad libraries, and the ads themselves. All of it comes from public sources.
Research
All 11 postsOne brand per post: what its ads say, who they are for, and what its rivals do instead.
Independent research from public advertising. A brand appearing here does not mean it is a Galvor client or has worked with us.
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Content strategy · Innerwear, India
How XYXX uses a ₹999 five-pack to sell a whole wardrobe
XYXX points most of its ads at one cheap five-pack, lets creators make a third of them, and sells the rest of the wardrobe afterwards. FREECULTR and Bummer answer the same category in two other ways.
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Content strategy · Innerwear, India
How DaMENSCH leads with a body-shaping fix instead of a price
DaMENSCH sends 101 of the 250 ads we read to shapewear, padded vests and compression pages. It sells a fix for how a man looks, where XYXX sells a price and Bummer sells a joke.
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Content strategy · Sandwich QSR, United States
How Penn Station turns 37 creatives into 300 ads
Penn Station keeps 300 ads live, but they come from 37 creatives: one $7.99 deal, a set of craving lines on one photo, and a franchise offer. Jersey Mike's and Jimmy John's play the same game with more people and more seasons in it.
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Content strategy · Feminine care, India
How Sofy uses 24 ads to point at the quick-commerce shelf and lets creators do the reaching
Sofy runs 24 paid ads, most of them sending shoppers to Blinkit or Zepto. Its reach comes from 178 organic posts and creator reels. Stayfree and Nua run far bigger ad libraries and argue about different things.
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Content strategy · Vitamins, United Kingdom
How Novomins sells one problem per ad against a rival four times its size
Novomins cannot match Vitabiotics on volume, so it writes each ad around one problem, from a child's bedtime to trying to conceive, and sends it to a matching page. Vitabiotics leans on a 3-for-2 offer and the Myvitamins brand on lifestyle.
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Content strategy · Baby care, India
How MamyPoko spends 18 ads on one product and the rest of its effort on a mascot and a podcast
MamyPoko Pants keeps 18 paid ads on two product claims, and sends most of them to Blinkit. The brand-building happens in 192 organic posts, a mascot and a podcast. Pampers runs 314 ads and leans on mothers' testimonials.
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Benchmarks
All 6Figures and methods from the ad libraries we have read.
The creative attributes that decide whether an ad works
Hook type, format, who is on camera, where it was shot. The dimensions every ad gets tagged against, and the values each can take.
What 41 D2C brands' public ad libraries actually contain
13,842 distinct creatives decoded across 35 attributed competitor reads. Live library sizes run from 3 ads to 2,247.
The biggest number is often a rival's
In 12 of 35 competitor reads, the largest creative count belonged to a rival, not the brand that commissioned the report. In five of those it was within 2x of the brand's own.
How many ads a D2C brand needs per month, by ad spend
A brand spending $50–200K a month on paid social ships 29–69 creatives a month — and only 5–8% of them become winners.
How to read a competitor's Meta ad library properly
Live ad count is the most-quoted and least reliable number in a competitive read. De-duplicate first, or you can be wrong by an order of magnitude.
When a library is too big to read whole
8 of 99 advertiser pulls hit a ceiling rather than the end of the library. One yielded 1,258 creatives with no measurable library size at all.
Ad gallery
Open the galleryThe ads themselves, side by side.