Decode

You know which ad won. You don't know why.

Galvor shows you which creative choice made an ad cheap or expensive, so the next one isn't a guess.

Updated

Your dashboard ranks ads. It can't see inside them.

It tells you which ad won, and it reports hook rate and click-through for each one. It doesn't know what was in the ad, so the only move it leaves you is to pause one and hope the next does better.

We put a cost on every creative choice.

The hook, who is on camera, where the product shows up: each choice in your ads gets a cost per order. Your competitors' ads are read the same way, so you can compare like for like.

A brief for the next ad, with the reason attached.

You see what to scale, what to cut and what to make next, in a sentence your team can act on. An ad that lost is useful too: it becomes a decision about what you produce next quarter.

One decode, start to finish

Decode

Your creative and your competitors’, decoded.

0 ads decoded

Top three hooks

  1. Problem-statement, face to camera7 of your 9 strongest
  2. “Ever read the label?” opener1.6× the hold of an average open
  3. Direct question to the viewerCost per order down 22%

Top three narratives

  1. Before / after in the first 3 seconds6 of theirs. None of yours.
  2. Routine, shot at home1.4× the hold of studio sets
  3. Founder-led explainer9 of theirs. None of yours.

Top three creator types

  1. Explainer, own wordsUnscripted beat scripted
  2. Routine creator, filmed at homeBeat studio-lit sets by 1.4×
  3. Comment-answer creatorOpens on a question they were asked

The brand and the figures in this animation are a sample.

Questions

Can Decode tell me what a competitor's ad cost them?

No. It shows what your competitors are running and how. Their spend and orders can't be seen from outside their ad account, and we don't guess them.

Does Galvor change anything in my ad account?

No. Access is read-only. Galvor never edits a campaign or moves budget. The rest is on the security page.

Does the result change because we made the ad?

No. The same rules apply whoever made the ad: your team, your agency or us. We would rather be right than be hired.

Find out why your last ad won.

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